E-40 is fresh off the release of his 27th album, Rule Of Thumb: Rule 1, and with it has shared a new video from the album, "Lift It" featuring Digable Planets legend, Ladybug Mecca.

Directed by Jae Smyth and produced by production legend Rick Rock, the upbeat track is a standout on the album. In addition to releasing the video, E-40 celebrated his high streaming numbers on Spotify.

"The most relevant O.G of O.G’s," he wrote, emphasizing his 100.4 million streams in 2023. "Still going strong. After a 3 year break still doing 100M + Thanks to all my fans for supporting from the beginning."

E-40, who also recently released his cookbook with Snoop Dogg, Goon With The Spoon, sat down with The Associated Press earlier this month for a conversation spanning his success and career.

"My life is beautiful," E-40 said. "I’m very successful. I’m financially set. I’m financially good. I’m still accumulating bread. I’m still breaking boundaries. But anything that’s different is always going to be questionable. There will never be a rapper like E-40, whether you like me or not. You just got to give it to me. I got my own thing. I’ve been successful for 36 years with music since 1988. Let that soak in. I’ve got to be doing something right. Can’t just be no damn luck. I come from the ground up. All your favorite independent CEOs, they respect me because I was first. I laid the foundation for independent music."

Check out his new video below.