Jay-Z's Roc Nation and technology platform TSX Entertainment have announced a new long-term strategic programming partnership, Variety reports. TSX was co-founded by ex-Spotify executive Nick Holmstén.

TSX and Roc Nation will collaborate to produce "authentic, immersive, and exclusive experiences" according to the announcement. Among the key initiatives of the partnership are co-creating tentpole performances and hosting annual events spanning the music, fashion, film, sports, gaming, and lifestyle verticals. The partnership aims to leverage technology to engage audiences. In the coming months, major artists and creators, leaders and innovators are slated to perform at TSX.

“Roc Nation has set the bar incredibly high, creating and supporting careers in every aspect of modern entertainment. Their significance and influence has tremendous weight, and their partnership is invaluable as we embark on this journey to stage the moments that define pop culture,” said TSX co-CEO Nick Holmstén.

Chris Knight, GM of Artist Management at Roc Nation said the partnership will allow deeper connection between artists and fans.

“Together, we will empower artists and fans to connect at a deeper level on a larger-than-life canvas powered by incredible technology," Knight said. "The TSX platform is an immersive unique experience for artists and creators at every level of their careers. A stage positioned above Times Square provides a never-before imagined performance venue. TSX provides the ultimate moment for artist and fan."