Since its inception, hip-hop has had a love for fast cars, shiny jewelry, and luxury fashion. Inspired by the style and swagger of pimps and d-boys in the late 1980s, emcees have always been infatuated with high fashion, influencing the style and aesthetic of youth culture for over four decades. 

On Monday (February 21), Snoop Dogg took to Instagram to reveal that he is the latest emcee to become the face of the world-renowned fashion house, Gucci, as a part of their campaign for their latest “Love Parade” collection. In the campaign, Snoop is seen wearing a shiny green suit,  white button-up, black tie, cowboy hat, and orange-tinted sunglasses, as he enjoys a slice of birthday cake as he posts up next to a model.

He wrote in the caption, “He don’t stop cuz he can’t quit @gucci @alessandro_michele #gucciloveparade.”

Snoop Dogg just released his 19th studio album, Bacc On Death Row (BODR), on February 11, after realigning himself with his old label, the infamous Death Row Records, as the record label’s new owner.  Snoop Dogg acquired the Death Row brand from MNRK Music Group, which is controlled by private equity funds managed by leading global investment firm Blackstone.

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop Dogg said in a statement. “It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me.

Stay tuned for more news on Snoop Dogg and other hip-hop news.