Snoop Dogg continues to increase his popularity and prove that he has become America's sweetheart with his Olympic correspondence and promotion. Some of the highlights of his coverage have been swimming with Michael Phelps, overcoming his fear of horses with Martha Stewart, and of course carrying the Olympic torch in the opening ceremonies.

Venture capitalist Henry McNamara claims that an NBC executive disclosed to him that Snoop earns $500k per day for the gig. "Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics," he says. "From 'Gin and Juice' to a few million to be a celebrity at the Olympics - what a world."

In other Snoop Olympic news, the "Drop It Like Its Hot" MC says that he is most looking forward to the Breaking events at the games. "I'm most excited to see Breakdancing, since its the first time that its been actually entered into a competition at the Olympics," he told NBC. "I'm excited to see what the performers and dancers are gonna do representing their countries, being that I am Hip-Hop, and I know what Hip-Hop and Breakdancing is supposed to look like. I'm happy that the Olympics is finally paying tribute to Hip-Hop."